Valio

The environmental footprint of food and nutrition

How can the consumer make the best decisions regarding food, both in terms of the environment and in terms in nutritional quality?

Should these elements be combined, for example, as a one label, which fits in the packaging, or should they be informed in other way – how? Are environment and nutrition equally as interesting?

Of the elements of sustainability, the carbon footprint is already visible. Other elements are biodiversity, eutrophication and the water footprint. How would they be taken into account?

Develop an illustrative concept for communication that includes sustainability and nutrition – based on the consumers interest and understanding.

Valio is Finlands largest food store, the most responsible company and the worlds most innovative dairy, with the ambitious goal of producing carbon-neutral milk by 2035.