3. Fortum

The opportunities of gamification in enforcing circularity

At Fortum we drive change where it matters. We are a European energy company providing our customers with electricity, gas, heating and cooling as well as smart solutions to improve resource efficiency. Together with our subsidiary Uniper, we are the third largest producer of CO2-free electricity in Europe. With around 20,000 professionals and activities in more than 40 countries, we have the competence and resources to grow and to drive the energy transition forward. We strive to make an impact through a culture of open leadership, curiosity and continuous improvement. Do you want to take an active role for a cleaner world? 

In order to promote circular economy and waste management and sorting, gamification may play a big role: it can bring fun and easy goals for people handling their waste. But it can also help companies to manage the waste to be handled. With gamification one can gather data that helps to prepare for coming waste, optimize the resources and logistics, and also maximise the correct sorting of the waste.

Suggest different ways of gamification to be utilised in waste sorting, what kind of apps and tools to be used (mobile, related to sorting stations, etc), what would be the target groups (citizens, housing co-operatives, communities, etc)? How could data be crowdsourced and used?